Social Media breathes new life into Brick and Lace's 'Love is Wicked'
Key Points(5)
- Nearly two decades after it first captured the ears of music lovers around the world, Brick & Lace's signature hit Love Is Wicked proves that a great song never fades.
- Nineteen years after its release, the reggae fusion anthem has found a new generation of fans through social media, where its memorable chorus and relatable lyrics have become the soundtrack for countless viral moments.
- Across TikTok and other platforms, users from Jamaica and around the globe have embraced the track for videos depicting failed relationships, dating disasters, and humorous romantic situations, giving the song an unexpected second life.
- Originally released in 2007 through Akon's Kon Live distribution label, Love Is Wicked established itself as one of the standout records of the era.
- Built on producer Lenky Marsden's iconic Diwali Riddim, the song showcased the chemistry between sisters Nyanda and Nailah Thorbourne, collectively known as Brick & Lace.
Nearly two decades after it first captured the ears of music lovers around the world, Brick & Lace's signature hit Love Is Wicked proves that a great song never fades.
Nineteen years after its release, the reggae fusion anthem has found a new generation of fans through social media, where its memorable chorus and relatable lyrics have become the soundtrack for countless viral moments. Across TikTok and other platforms, users from Jamaica and around the globe have embraced the track for videos depicting failed relationships, dating disasters, and humorous romantic situations, giving the song an unexpected second life.
Originally released in 2007 through Akon's Kon Live distribution label, Love Is Wicked established itself as one of the standout records of the era. Built on producer Lenky Marsden's iconic Diwali Riddim, the song showcased the chemistry between sisters Nyanda and Nailah Thorbourne, collectively known as Brick & Lace.
The resurgence highlights the lasting influence of the Diwali Riddim, one of dancehall's most celebrated productions.
Created by Lenky Marsden and officially released in 2002, the Diwali Riddim became a global phenomenon, producing a string of crossover hits that propelled dancehall onto the international stage. Among its biggest successes was Sean Paul's Get Busy, which topped the Billboard Hot 100, and Wayne Wonder's No Letting Go, which climbed into the Hot 100's top 15. The riddim also provided the foundation for Lumidee's Never Leave You (Uh Ooh, Uh Oooh), a chart-topper in five countries that reached No. 2 in the United Kingdom and No. 3 on the Billboard Hot 100.
Although Love Is Wicked arrived five years after the Diwali Riddim's original debut, it proved the production still had plenty of life left, becoming a major international hit in its own right. Today, the official music video has amassed more than 220 million views on YouTube.
Its latest revival demonstrates how social media has become a powerful vehicle for rediscovering musical gems from the early 2000s. Just as younger audiences have embraced classics through memes, trends, and dance challenges, Love Is Wicked has found its place, resonating with listeners who may not have even been born when it was first released.
For Brick & Lace, the renewed attention comes as the duo continues to perform internationally. The sisters are set to take the stage at the Helsinki City Festival in Finland on June 12, carrying with them a catalog that continues to transcend generations and borders.
