Reggae Boyz skipper Andre Blake teams up with JustBet for 2024 ad campaign and charity initiatives

Reggae Boyz Captain and goalkeeper Andre Blake has signed an endorsement deal with Supreme Ventures Limited’s (SVL) sports betting brand, JustBet.

The 33-year-old goalkeeper, who is celebrating 10 years as a stalwart in the nets for the Reggae Boyz, joins the JustBet roster as one of the key figures in its new advertising campaign, which was unveiled during the Jamaica Premier League semi-final on Sunday.

As part of the sponsorship, SVL will feature Blake prominently in their JustBet ad campaign and will support his charity initiatives throughout 2024.

‘I'm excited to work with their team’

Welcoming Blake to the SVL family, Kamal Powell, Head of Marketing at SVL, highlighted Blake's exemplary status as a role model, "Andre has represented Jamaica consistently and his talent is undeniable. We are impressed by his winning attitude, his passion for the sport, and the high level of leadership and integrity that he displays, which are all core values of Supreme Ventures and JustBet. We are delighted to have him on board as we promote the exciting competitions we deliver to our customers, and we have a shared vision for sports development in Jamaica."

For Blake, this partnership will further his efforts to give back to the sport he loves. "Supreme Ventures has supported sports in Jamaica, including football, for many years, and so I'm excited to work with their team, not just in the new ad campaign but also by supporting the Andre Blake Foundation," commented Blake.

Other prominent faces of the 2024 ad campaign include race car driver Fraser McConnell and Olympian Stacy-Ann Williams, showcasing a diverse range of sporting talents under the JustBet banner.