PM Holness calls on Jamaican diaspora to safeguard and expand country’s brand
In a compelling call for collective guardianship and enhancement of national identity, Jamaican Prime Minister Andrew Holness emphasized the role of the current generation in safeguarding and augmenting ‘Brand Jamaica.’
His remarks were delivered in Ottawa, Canada, where a Diaspora Town Hall unfolded, marking his participation in a series of essential dialogues during the Canada-CARICOM Summit.
Nurturing the collective legacy
Holness urged Jamaicans at home and abroad to protect and contribute to expanding the country's brand.
He underscored the successive generational contributions that have enriched Jamaica’s collective legacy.
He further shared the dynamism and evolution of Brand Jamaica, highlighting the perpetual addition of various elements that have defined and redefined the nation’s image and contributions across the spectrum.
Beyond Sun, Sea, and Sand: A vision of diversification
The Prime Minister elucidated that Jamaica’s renown is not confined to its picturesque landscapes or athletic prowess, but extends to intellectual capacities—being a nation of smart, creative, and swift individuals.
Moving beyond the customary “sun, sea, and sand” imagery, he articulated a vision of diversifying and expanding Brand Jamaica into realms like business, science, technology, peace, infrastructure, efficiency, and productivity.
Transforming the brand: New horizons and possibilities
In an optimistic foresight, Holness reported that Jamaica is witnessing a transformative phase.
The realms of fiscal management, economic growth, and employment are experiencing rejuvenation, signaling a progressive trajectory for the country’s brand evolution.
Such advancements showcase a transitional phase towards cultivating a reputation grounded in stability and developmental potential.
Engagement and partnership: The Canada-CARICOM Summit
The broader arena that hosted these discussions, the Canada-CARICOM Summit, provided a backdrop of strategic partnerships aimed at fostering a resilient future.
Themed 'Strategic Partners for a Resilient Future', the summit set the stage for multilateral engagements where Prime Minister Holness partook, emphasizing the Diaspora’s integral role in the continuous effort of building and protecting the national brand.
