Jamaica welcomes new gateway to the French Caribbean with Liat Air
Key Points(5)
- Operating every Tuesday and Saturday aboard an Embraer ERJ-145, the new route marks the first direct air connection between Guadeloupe and Jamaica.
- “This new Liat Air service is a milestone not just for Jamaica, but for the entire Caribbean region,” Bartlett said.
- “For the first time, the people of Guadeloupe and the broader Francophone Caribbean can fly directly to Jamaica — no connections, no layovers, just one direct flight to one of the world’s best destinations.
- This route is a powerful signal that Jamaica is open, accessible and ready to welcome visitors from every corner of our region.
- In the reverse direction, the service enables Jamaicans to discover Guadeloupe’s culinary heritage and volcanic landscapes on a direct two-hour-and-40-minute flight from Montego Bay.
Jamaica's Minister of Tourism Edmund Bartlett has welcomed a landmark moment in Caribbean aviation history as Liat Air prepares to launch nonstop service between Pointe-à-Pitre International Airport in Guadeloupe (PTP) and Sangster International Airport in Montego Bay (MBJ) next month.
Operating every Tuesday and Saturday aboard an Embraer ERJ-145, the new route marks the first direct air connection between Guadeloupe and Jamaica.
“This new Liat Air service is a milestone not just for Jamaica, but for the entire Caribbean region,” Bartlett said. “For the first time, the people of Guadeloupe and the broader Francophone Caribbean can fly directly to Jamaica — no connections, no layovers, just one direct flight to one of the world’s best destinations. This route is a powerful signal that Jamaica is open, accessible and ready to welcome visitors from every corner of our region. I congratulate Liat Air, the Jamaica Tourist Board (JTB) and all our hotel and trade partners for making this historic corridor a reality.”
The PTP–MBJ route opens Jamaica to the Francophone Caribbean for the first time via nonstop service, giving Guadeloupean leisure travelers, festival-goers and European visitors already transiting through Guadeloupe via Air France, Corsair and Air Caraïbes a seamless gateway to Jamaica. In the reverse direction, the service enables Jamaicans to discover Guadeloupe’s culinary heritage and volcanic landscapes on a direct two-hour-and-40-minute flight from Montego Bay.
“The Guadeloupe market represents a tremendous and largely untapped opportunity for Jamaica,” said Donovan White, director of tourism. “With over 300,000 residents and a steady flow of French and European visitors transiting through Pointe-à-Pitre, this route connects Jamaica to an entirely new source market. The JTB has worked closely with Liat Air, our resort partners and the Jamaican travel trade to ensure this route launches with strong commercial foundations. We look forward to welcoming Guadeloupean visitors to Jamaica’s world-class beaches, resorts and cultural events.”
Dedicated fare packages targeting Guadeloupean reggae fans are available via flyliatair.com, with fly-and-stay bundles also available through Montego Bay’s leading resort properties.
Looking ahead, the JTB and Liat Air have outlined a joint marketing programme targeting 12,000 passengers in the route’s first year of operation, supported by a series of traditional and non-traditional marketing initiatives designed to boost interest and engagement.
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