Bruck Up inks new deal; drops ‘Good Life’ remix featuring Ron Browz

In the golden era of 1990s dancehall, Bruck Up appeared in music videos by Patra and Snagga Puss. His distinctive dance moves also earned him appearances in Busta Rhymes’ “Put Your Hands Where My Eyes Could See” (1997) and Wyclef Jean’s “Gone Till November” (1997).

Pop star Beyoncé later honored his legacy by repeating his name, “Brukup,” in the chorus of her 2022 track “Move.” Now, the veteran dancer-turned-DJ is pushing to establish another side of his career as a recording artist with his single “Good Life.”

Bruck Up told Caribbean National Weekly that he has signed a strategic partnership and distribution deal with BBS Entertainment and Warner Music Group’s ADA for the release and promotion of the “Good Life” remix featuring hip-hop rapper and singer Ron Browz, which was released on Sept. 25.

For an entertainer who has spent years navigating the highs and lows of the business, the deal represents more than another release.

“It feels good doing business with an infrastructure that has helped break a lot of great artists,” Bruck Up said.

ADA distributes music for Jamaican acts including Sean Paul, Buju Banton, Beres Hammond and Mavado, as well as mainstream artists such as Macklemore, Ciara, Jelly Roll and Fast Punk.

“For me, it’s another level in the journey. I’ve been putting the work in for years, so now I’m trusting the process and seeing where this opportunity can take the music.”

That journey has demanded persistence.

“I’m relentless,” he declared. “I’ve been doing this for a long time, through every high and low, because I genuinely love what I do. When you’re doing something that makes you happy, you keep going even when everybody else might have stopped.”

Jamar Fatt Mathis, vice president and head of A&R at BBS Entertainment/Warner Music Group, believes that persistence — and Bruck Up’s story — makes him particularly marketable.

“We’re very confident in Bruck Up,” Mathis said. “He represents the true grind of today’s music industry. He has longevity, culture, resilience and, most importantly, a real story to tell.”

Mathis believes “Good Life” has already demonstrated potential but did not receive the promotional support it needed during its original release.

“The record already had momentum,” he said. “What we recognized was that it simply wasn’t marketed and promoted properly during its original release. We believe the record still has room to grow.”

Plans now include radio, advertising and a coordinated promotional rollout aimed at expanding the song’s audience. But for Bruck Up, success cannot be measured only by streams and statistics.

“Success is the love from the people,” Bruck Up said. “Numbers are great, but when I perform the record and I can feel that connection — the crowd knows it, sings it, dances to it — that’s when I’ll know we really did something.”

A recent mini summer tour gave him another taste of that connection.

“It was a success,” Bruck Up said. “Every stop reminded me how much I enjoy connecting with people through music and performance. Now I want to take it bigger.”

His sights are now set on a full East Coast run stretching from Miami to Boston, along with more recordings and performances. A return to Jamaica is also tentatively being considered for June or July 2027.

A documentary is also planned for 2027, which Bruck Up hopes will connect his emerging recording career with the dance legacy that first made him a household name.

After surviving decades in an entertainment business notorious for moving quickly from one trend to another, Bruck Up isn't questioning whether there is still room for him.

“If I haven’t stopped yet, I don’t think anybody can stop me now,” he said. “Only God can judge me. I’m still here, I’m still creating, and there’s still a lot more I want to accomplish.”