Sprint legend Usain Bolt has joined forces with reggae-dancehall heavyweight Agent Sasco on a new single titled “Spend Time”, offering a refreshing dose of conscious lyrics in an era often dominated by controversial content.
Produced under Bolt’s A-Team Lifestyle record label, “Spend Time” is a modern dancehall track that encourages listeners to shift their focus from what they lack financially to how they can better invest their time. With Bolt’s signature drive for excellence behind the boards and Sasco’s lyrical mastery at the mic, the collaboration delivers a powerful message about ambition, intentional living, and the value of time.
Agent Sasco, widely regarded as one of the genre’s most respected lyricists, has long been known for merging meaningful content with a commercially appealing sound. “Spend Time” continues that tradition, standing out in a musical landscape often criticized for glorifying negativity. The track blends sharp production with an uplifting tone that resonates with audiences seeking more substance in dancehall music.
Bolt, who has been steadily building his credentials as a music producer since retiring from athletics, continues to champion inspirational and upbeat messages through his label’s releases.