Ghanaian-American singer Moliy and rapper/singer-songwriter Yung Wylin’ are just two of the major headliners set to perform at AfroJam Jamaica, taking place from June 26-29 in Negril.
Organiser Susannah Salmon shared that the carefully selected lineup, which will also include Afrobeats, dancehall, and hip hop stars, aims to create a deeply impactful cultural experience for attendees.
“Moliy was selected as our inaugural headliner for three key reasons: her chart-topping single Shake It To The Max, which has broken into global playlists and resonates with both Afrobeats and Caribbean audiences; the cross-cultural connections she embodies, which define AfroJam Jamaica; and Moliy brings an engaged fanbase, a strong social media presence, and a reputation for dynamic live performances—perfect for launching our festival’s energy,” Salmon explained.
She went on to emphasize the unique nature of the event: “AfroJam Jamaica is not a traditional festival—it’s a curated destination weekend, where each themed party is designed as a fully immersive cultural experience rather than a multi-stage lineup.”
The festival will feature four themed parties, starting with Neon Glow on June 26, followed by Retro Bash on June 27, Brunch Beach Party on June 28, and the grand finale, Golden Noir Finale, on June 29.
Salmon shared insights into the progress of planning for the highly anticipated weekend: “Preparations for AfroJam Jamaica have been extremely focused and collaborative. Our team has been working to ensure the vision of AfroJam comes to life. We’ve secured the Jamaica Tourist Board endorsement, built out our sponsorship tiers with key brand partners, and finalized venue logistics at Wavz Beach and Long Bay Beach. Our creative team is developing immersive décor and production concepts for each themed party, while marketing and ticket-sales efforts—including targeted digital campaigns and strategic flash offers—are gaining strong traction. Patrons can find more information on our social media page @afrojamjamaica.”
As a first-generation Sierra Leonean living in Jamaica for over 10 years, Salmon, a travel agent, created AfroJam Jamaica to celebrate the rich cultures of Africa and the Caribbean. She believes the weekend will nurture stronger ties between the two regions.
“Culturally, AfroJam Jamaica will spotlight the longstanding musical and artistic ties between Africa and the Caribbean, platform emerging talent, and foster cross-continental collaboration. Economically, we expect to drive significant tourism revenue through increased resort bookings, restaurant and vendor sales, airport transfers, and local transportation. Our partnership with the Jamaica Tourist Board and engagement of local businesses—from print sponsors to beverage partners—will circulate funds directly into community programmes, and a portion of ticket proceeds will support youth arts initiatives in both Jamaica and Sierra Leone,” she said.
