Masicka, a rising star of Jamaican dancehall, had always dreamed of taking his music to the world stage. He has spent years honing his craft, performing at countless shows, and building a loyal following in his homeland.
The artiste, who is now based in Miami, has been building up his international buzz with more than 100 million streams independently, has signed with New York based recording label Def Jam. The announcement was made via social media on Tuesday.
“Welcome to the Def Jam family @masickamusic #DefSyde,” Def Jam wrote.
The singer and songwriter recently unveiled his new track “Pieces” with Jahshii last week, his first release under the newly minted deal.
The song is one of triumph. “It’s a celebration of what you have worked for and motivates the listeners to keep going. You will be victorious, “Masicka stated.
The artiste further added that “the song touches on overcoming challenges and obstacles you face along the way, as we navigate through this thing called life. The challenges you’re faced with make you stronger. They mould you into a warrior. The warrior which is needed to be successful.”
Tunji Balogun, chairman and CEO of Def Jam Recordings, in a press release, hailed Masicka’s signing and lauded the artiste’s versatility.
“Representing the new wave of Jamaican dancehall and reggae, Masicka’s versatility and unique sonic perspective has the potential to impact markets all over the world. It feels like the beginning of something very special. We’re excited to welcome him to our Def Jam family,” he said.
Masicka will join Def Jam’s current roster which includes Buju Banton, and DJ Khaled, whose new partnership with the label was announced on Thursday.
Meanwhile, Masicka recently received a YouTube award for attracting more than one million subscribers to his channel.
His most recent independent LP, ‘438’, also became “Jamaica’s #1 album of 2022 on Spotify” and “the first project to spend an entire year in the Top 10 on Apple Music Jamaica.”
The artiste also emerged as “one of three Jamaican artistes in Spotify Wrapped Jamaica for a Top 10 Album.”
