Jamaican dancehall artiste Alkaline has been making waves in the fashion industry as he has been featured in Givenchy’s SS22 campaign.
Photos started circulating on social media of Alkaline in the brand’s high-end fashion from the French luxury fashion and perfume house.
Born Earlan Bartley, Alkaline began recording music at the age of 16. In mid-2015 he pushed himself to the international market with his hit singles such as On Fleek and Ride on Me (Remix) featuring Sean Kingston while consistently working on his debut album New Level Unlocked. In September 2016 he was nominated for a MOBO Award for the second time in the Best Reggae Act category.
Alkaline was considered one of the young hot acts in the dancehall space, not only because of his extreme talent but his huge controversial relevancy.
In early December Alkaline’s 2019 single, With the Thing was featured on the video game Grand Theft Auto V “iFruit Radio” soundtrack.
According to World Music Views, the brand’s Creative Director, Matthew Williams, shared that his inspiration this season was the style of the Jamaican artiste.
Kendall Jenner is also featured in the SS22 collection, wearing standout pieces and carrying the brand’s handbag, known as the “Kenny.”
