JN Money partners with GiftMe to enrich customer experience in diaspora

In an effort to offer Jamaicans in the Diaspora an alternative way to stay connected with their loved ones back home, JN Money, a Jamaican-owned global remittance brand, has partnered with GiftMe, a Jamaican digital card marketplace. This collaboration enables individuals to send e-gift cards to their friends and family in Jamaica.

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Starting in May, individuals can visit JN Money branches in the United States, Canada, United Kingdom, and Cayman to purchase GiftMe e-gift cards for their loved ones in Jamaica. Alternatively, customers in the Diaspora can conveniently purchase GiftMe e-gift cards through jnmoneyonline.com using their debit cards.

GiftMe offers a wide range of e-gift cards redeemable at over 350 merchants across Jamaica, including popular spots like Fontana, Azans, Island Grill, Starbucks, Mothers, Palace Amusement, Fesco, Devon House, and more. Recipients can either use the e-gift cards at specific merchants or choose where to redeem them from a participating list.

General Manager of JN Money Services Limited, Horace Hines, says the partnership will enrich the experience for their customers by introducing Jamaicans locally and overseas to an alternative means of sending and receiving gifts among family and friends for specific purposes.

“We have been helping Jamaicans and others around the world send funds to Jamaica for decades, and we welcome this partnership with GiftMe, which has been doing very well in Jamaica, to assist Jamaicans abroad with sending special gifts back home with ease and convenience,” he stated.

He pointed out that the partnership will be rolled out on a phased basis, starting with JN Money branches before extending to the agent locations. However, persons will be able to access GiftMe gift cards via jnmoneyonline.com immediately and the service will be added to the JN Money mobile app in the near future.

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Rushio Billings, CEO and co-founder of GiftMe, says the partnership with JN Money will provide a boost to local merchants giving them more direct access to the coveted diaspora market.

He was supported by COO and co-founder of GiftMe, Rashidi Thomas, who explained that access through JN Money will make it easier for persons in the Diaspora to purchase a gift card for someone in Jamaica.

“With this partnership and bringing that digital version of the gift card to the end user, they’ll be able to treat their friends and family here in Jamaica. Based on JN Money’s reach in the Diaspora, it made it easier to just partner with them to offer these services to those persons overseas,” he explained.

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Sanya Wallace, assistant general manager for strategy, marketing and sales at JN Money, says the collaboration will also provide an opportunity for persons abroad to send e-gift cards to their loved ones on special occasions.

“Outside of sending money to loved ones for everyday expenses, persons can now send special gift cards for lunch, spa treatments, to purchase furniture or any ‘sweetener’ from the wide range of other services and items GiftMe offers – for birthdays, Mother’s Day, Father’s Day, Christmas or just a special treat to stay connected to loved ones in Jamaica, she said.

Thomas added that he expects that the partnership will allow the two entities to grow together and enrich the customer experience for senders and receivers.

He noted that GiftMe has managed to build out “a very robust merchant footprint across the island,” partnering with over 350 popular merchants; and over 400 companies in Jamaica which used their services for rewards and recognition, for almost three years.

Both parties anticipate mutual growth and an enhanced customer experience through this partnership. GiftMe has built a substantial merchant network across Jamaica over the years, while JN Money offers various remittance options and bill payment services across multiple countries.

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