GAROI Media, a prominent advertising agency based in Miami started by Bajan-American Lasana Smith, clinched the esteemed “Digital Marketing Campaign of the Year” accolade at the 5th Annual American Marketing Association (AMA) South Florida Awards.
The annual awards ceremony honors hundreds of stand-out marketers in the South Florida region. Winners are seen as leaders who prove that marketing makes a positive impact on business and the greater society.
GAROI Media’s recognition lauds the agency’s inventive and impactful advertising initiative for the New World Symphony, titled “I Dream a World: Harlem Renaissance in Europe.”
The groundbreaking campaign effectively showcased a two-week multidisciplinary concert series, highlighting the cultural intersections between the Harlem Renaissance and Europe, striking a chord with the South Florida community. Employing a blend of data-driven strategies and creative storytelling, it adeptly engaged diverse audiences through both traditional and digital media channels.
Known for its outstanding strategic advertising and digital marketing proficiency, the Bajan-American-owned full-service boutique agency also secured top finalist positions in several other categories, including Marketing Campaign of the Year, Marketing Team of the Year, and Non-Profit Marketing Campaign of the Year.
Expressing enthusiasm and gratitude, Lasana Smith, Founder and CEO of GAROI Media, remarked, “We are thrilled and honored to receive this prestigious recognition from AMA South Florida. Our team’s dedication to innovation and excellence in digital marketing has truly paid off, and this award is a testament to our hard work and dedication.”
The award ceremony, held at the O Cinema in South Beach Miami, celebrated outstanding marketing campaigns that left a significant impact on the South Florida community.
GAROI Media emerged as a standout among more than 70 submissions, evaluated by a panel of over 20 highly qualified jurors with extensive marketing and advertising experience.
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