The reggae musical genre continues to seep into mainstream television, with a top real estate website featuring a song by a Jamaican-born songstress in its latest tv commercial, CNW Network content partner News Americas has found.
Realtor.com, a real estate listings website operated by the News Corporation subsidiary, Move, Inc. and based in Santa Clara, California, has incorporated Dawn Penn’s 1994 hit single, “You Don’t Love Me (No, No, No),” into its latest ad titled: ‘You Want Privacy.’
The infectious reggae rhythms come up after the voice over says: “You Want Neighbors. Just really, really far away.” The 30-second ad ran on 60 Minutes Sunday and has been aired so far 58 times according to data from iSpot. It was created by the Pereira & O’Dell creative agency, which has locations in NYC and in San Francisco.
Reggae Singer Dawn Penn
Reggae singer Penn, 66, was born in Kingston, Jamaica and had a short career during the rocksteady era, between 1967 and 1969, but is most known for the single used in the commercial, which became a worldwide hit in 1994.
The rocksteady single was produced by Coxsone Dodd at Studio One. In the summer of 1992, she was invited to appear on stage at a Studio One anniversary show, where she performed the song “You Don’t Love Me” with Steely & Clevie as backing musicians. The performance was a success, and she returned to the recording studio to re-record the song for the tribute album Steely & Clevie Play Studio One Vintage. It was released as the single “You Don’t Love Me (No, No, No)” over a year later, reaching the charts in the U.S. and Europe, plus hitting #1 in Jamaica, and making #3 in the UK Singles Chart. Penn’s album, No, No, No, was released on Big Beat Records in 1994.
Subsequently, “You Don’t Love Me (No, No, No)” was sampled and covered by the artists Kano, Hexstatic, Jae Millz, Ghostface Killah, Mims, Eve featuring Stephen Marley and Damian Marley.