Broward County Launches Census 2020 Workforce Campaign

BROWARD COUNTY, FL – Broward County is leading a countywide campaign encouraging all employers, large and small, to dedicate 10-15 minutes for employees to complete the 2020 Census.

As Broward County’s census response rates are stagnating, the campaign presents a unique opportunity to engage various industries and workforce organizations within Broward County to improve the County’s response rates. This includes the Greater Fort Lauderdale Chamber of Commerce, the Greater Fort Lauderdale Alliance, the Broward Workshop, CareerSource, municipal chambers of commerce, and many more.

The campaign’s week of action is August 10-16, 2020. However, the campaign will run for the entire month of August 2020 to allow flexibility for those who cannot participate on those specific dates.

The decennial census is crucial to our democracy and fair representation in Congress. It helps to determine how more than $1.5 trillion/year in federal funds are distributed. An undercount would mean the loss of millions of dollars in Broward County and would severely impact funding for schools and nutrition programs, hospitals and nursing homes, roads and highways, emergency preparedness and services, and other vital programs for the next 10 years.

The 2020 Census’ detailed demographic information holds exceptional value to businesses which help inform decisions to expand, develop products, market, hire, mitigate risk, and increase return on investment.

The county is aiming for 100% participation by residents, in efforts to count everyone in Broward, from newborns to older adults and everyone in between. Pledge to complete the 2020 Census by August 31st. Participating businesses will be featured on Broward County’s social media and/or website. Visit for more information and downloadable campaign graphics to share with employees.

To respond to the census now, visit


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