Bolt issues warning to entities using his brand without authorization
A warning of legal action has been issued to entities that have been using the image of Jamaican sprinter, Usain Bolt.
The warning, from his company – UB Management Limited, was published in Sunday’s edition of the Gleaner newspaper.
The company noted that entities that have been using Bolt’s trademark and image to advertise products and services without authorization, could face legal action.
The statement, signed Norman Peart, the head of UB Management Limited said activities have been resulting in loss and damage to Bolt’s reputation and business.
Peart noted that Bolt is the owner of the “To the World” pose and several trademarks that incorporate his name, nickname, signature, image and likeness.
It says Bolt’s image and trademarks should not be used to falsely represent any business or enterprise and the goods and services offered by those businesses or enterprises.
Persons have been warned to immediately cease the unauthorized use of Bolt’s intellectual property.
The warning was issued two days after Bolt made history, becoming the first man to win three consecutive Olympic gold medals in the 100 and 200 metres, and the 4 x 100 metre relays.
