GROS ISLET, Saint Lucia – The Republic Bank Caribbean Premier League (CPL) has soared to unprecedented heights, shattering viewership records by amassing an extraordinary 1.13 billion global audience across digital and broadcast platforms during its 2024 season.
This milestone, a staggering 32% increase from 2023, cements the CPL’s place among the most-watched cricket tournaments worldwide.
The CPL’s meteoric rise in popularity is attributed to phenomenal growth in critical markets, including India, the Caribbean, and the United States, as well as a marked surge in social media engagement. Fans across the globe tuned in through premier broadcasting deals spanning regions such as the Middle East, the UK, the USA, Canada, New Zealand, and South Africa. Meanwhile, CPL’s YouTube and Facebook channels ensured universal access to cricket enthusiasts in other territories.
A historic tournament
The 2024 season featured 34 electrifying matches played across six cricket-loving nations—Antigua, Barbados, Guyana, St. Kitts, Saint Lucia, and Trinidad. The Saint Lucia Kings emerged as champions for the very first time, clinching their title in an unforgettable final at the Guyana National Stadium in Providence.
This triumphant season has amplified the league’s global footprint and created unforgettable moments for its ever-expanding fanbase.
Pete Russell, CEO of CPL, expressed his elation at the league’s extraordinary achievement:
“This milestone is a monumental achievement for the CPL. Crossing the one-billion-viewership mark has been a long-standing goal, and reaching 1.13 billion demonstrates the immense appeal of the league across the Caribbean and worldwide. We’re thrilled with this growth and are eager to build on this momentum for even greater success in 2025 and beyond.”
Russell’s comments highlight not only the league’s immense popularity but also its strategic ambition to sustain and exceed this remarkable benchmark.
Strengthening the global appeal
With matches broadcast across regions and bolstered by social media campaigns, the CPL has skilfully navigated the evolving landscape of sports viewership. The 2024 edition exemplifies the league’s commitment to fostering a global cricketing community while showcasing the rich culture and fervent passion of Caribbean cricket.
As the CPL gears up for its 2025 season, its billion-plus audience is a testament to the league’s impact and appeal, promising even greater achievements in the years to come.
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