Fast-rising recording artist El Shaddai, also known as Dolly Don, is delivering a bold message of strength and self-worth in her upcoming single Priceless, set for release on May 24. The track, produced by Mario Cheef, explores themes of self-love, empowerment, and inner resilience.
“Priceless was inspired by moments when I’ve felt underestimated or taken for granted—whether in love, business, or life in general. I had to step into my confidence and realize that softness doesn’t equal weakness. This song is a bold statement that my worth can’t be measured or bought. It’s about self-love, inner strength, and owning your power. At its core, Priceless is a declaration of woman empowerment and a reminder to always stand on business,” she said, noting that Mario Cheef also handled the song’s engineering and visuals.
Born Shada Barrett, El Shaddai grew up between Tivoli Gardens and Jungle in Kingston before relocating to Waterford in Portmore, St. Catherine. Now based in Hartford, Connecticut, she has maintained her deep-rooted passion for music throughout her journey.
She believes Priceless will resonate widely as an anthem for empowerment, particularly among women.
“My ultimate hope is that Priceless inspires people—especially women—to recognise their worth and stop settling. I want it to resonate across the globe, lift spirits, and serve as a reminder that confidence, value, and self-respect are non-negotiable. I also want it to be that dancehall anthem that turns up every party, fashion show, and playlist it lands on,” El Shaddai added.
Her growing discography includes tracks like Tip and Repeat featuring MC Nuffy. On June 4, she will release a collaboration with Lisa Hyper titled Drunk Off Love (DOL).
“My mother was closely connected to the original Portmore Gaza movement back in Waterford, and she actually had me sing for Vybz Kartel when I was just 11. He gave me some really positive feedback. When Lisa Hyper found out my mother is Anngodbless, everything aligned naturally. I sent her a few songs, and she instantly gravitated toward Drunk Off Love (DOL). She came to the studio at 1:00 a.m. and within the hour, Mario Cheef had already recorded her verse. The vibe was authentic and effortless,” El Shaddai shared.
With her career gaining momentum internationally, the artist has already achieved notable milestones.
“One of my proudest achievements is being a part of the BET Awards Experience in Los Angeles for three consecutive years. I was also featured in the prestigious African Achievements Awards with Mr. Davies Chirwa, who is the founder of Channel A TV. I’ve worked on projects with legends like Chuck Fenda. I’ve performed on stages before icons like Beres Hammond, Baby Cham, Valiant, and more—each experience shaping my journey and pushing me to go harder,” she said.
As she continues to pave her own path, El Shaddai is encouraging emerging female artists to remain authentic in an ever-evolving industry.
“Stay true to yourself. While it’s natural to be inspired by others, never lose your originality. Enjoy the process and remember that music is an art—not just a business. Don’t let the pressure change you. Your uniqueness is your power, so protect it,” she advised.
