Kingston, Jamaica – In a bold move to reinforce its regional presence and deepen community connections, Sunshine Snacks, one of the Caribbean’s most beloved snack brands, has inked a ground-breaking three-year sponsorship agreement with the Jamaica Premier League (JPL).
This ambitious partnership aims to elevate the league’s profile while fostering grassroots football development.
A key aspect of this historic collaboration is Sunshine Snacks’ commitment to becoming the official club sponsor for Montego Bay United, a storied football club with a rich legacy in Jamaican football. The sponsorship promises to provide vital support to the team as it rebuilds and aspires to reclaim its position at the pinnacle of the sport.
“Montego Bay United is more than just a football team; it represents resilience, talent, and the indomitable spirit of Montego Bay,” said Shantell Hill-Afonso, Marketing Manager, Jamaica for Sunshine Snacks. “With our offices located in Montego Bay, this partnership is a perfect alignment of our brand’s vision and our community-focused mission.”
Snacks, football and community impact
Hill-Afonso emphasized the broader vision behind this partnership: “This isn’t just about branding. It’s about nurturing talent, impacting lives, and building stronger communities through football. Sunshine Snacks is committed to creating a meaningful connection with fans and players alike. Football and snacks go hand in hand, and we’re excited to bring our products, like Sunshine Peanuts, to every JPL match, ensuring fans are energized and engaged.”
By infusing the league with its distinctive energy and flavor, Sunshine Snacks aims to create a fun-filled matchday experience, one that resonates with communities across Jamaica.
Elevating the Jamaica Premier League
Owen Hill, CEO of the Jamaica Premier League, expressed his excitement about the partnership’s transformative potential: “This collaboration is a game-changer for the JPL. Sunshine Snacks brings not only funding but a vibrant energy that aligns perfectly with the passion and excitement that football generates. This sponsorship will significantly enhance the league’s appeal and visibility, benefiting all participating teams.”
The deal also includes a thrilling live broadcast component, with CVM TV providing free-to-air coverage of JPL matches powered by Sunshine Snacks, starting November 24, 2024.
A season of promise
The ongoing JPL season, running until June 2024, has already captivated fans with matches held at venues across the island. With Sunshine Snacks now powering the league, expectations for increased fan engagement, better facilities, and heightened competition are at an all-time high.
Through this partnership, Sunshine Snacks not only cements its position as a trusted Caribbean brand but also becomes an essential catalyst for football’s growth in Jamaica.
