Royal Caribbean has been named the Official Miami Host City Supporter for the FIFA World Cup 2026, marking a major partnership between two global brands rooted in South Florida.
The FIFA World Cup 2026 Miami Host Committee and Royal Caribbean announced the agreement on Feb. 3, positioning the cruise line as a central partner in delivering fan experiences and community engagement throughout the tournament. The partnership brings together one of the world’s most innovative cruise companies and the world’s largest sporting event, reinforcing Miami’s role as a global hub for soccer, travel, and culture.
Royal Caribbean, part of Royal Caribbean Group, has already established a visible presence in Miami’s soccer landscape. Under the new agreement, the company will expand its involvement through interactive activations designed to engage fans, families, and local communities, offering World Cup experiences uniquely tied to Miami’s identity.
As part of the partnership, Royal Caribbean will anchor its presence at the FIFA Fan Festival Miami with an interactive fan zone. The festival will take place at Bayfront Park, transforming the downtown waterfront into the city’s central World Cup celebration hub for 23 days during the tournament. The family-friendly event will feature live broadcasts of all matches on large screens, live entertainment across multiple stages, local food vendors, and immersive brand activations set against Miami’s skyline.
Fans will also experience the partnership through behind-the-scenes stadium tours, appearances by soccer legends, and a designated entertainment act on the FIFA Fan Festival community stage. Royal Caribbean’s branding and activations will extend across key locations throughout the city, aiming to reflect the excitement and energy surrounding the tournament.
“As a leading vacation brand shaped by this city’s unstoppable energy for more than 50 years, Royal Caribbean is proud to serve as the first Official Miami Host City Supporter for the FIFA World Cup 2026,” said Royal Caribbean Group Chairman and CEO Jason Liberty. “With the World Cup creating once-in-a-generation momentum across South Florida, we’re excited to bring our spirit of innovation and hospitality to help welcome fans, families and visitors from around the world.”
Rodney Barreto, co-chair of the FIFA World Cup 26 Miami Host Committee, said the partnership highlights Miami’s distinct identity as a host city.
“This partnership celebrates what makes Miami a Host City like no other,” Barreto said. “We are bringing in one of the biggest brands in hospitality to represent Miami for what it’s known for — innovation as a world-class destination on a world stage. Together, we’re creating fan experiences that are meaningful while strengthening Miami’s role as a destination where culture, sport, and community come together.”
Organizers said the collaboration underscores a shared commitment to delivering immersive fan experiences while creating a lasting legacy for Miami and the broader South Florida community.
