Regional airline LIAT (2020) has unveiled a new brand identity, announcing it will now operate under the commercial name Liat Air as part of a broader strategy to modernize operations and reaffirm its commitment to Caribbean connectivity.
The rebranding effort includes a new logo and visual identity inspired by the vibrancy, diversity, and unity of the Caribbean, the airline said in a statement this week. While its legal name remains LIAT (2020) Limited, the company will use “Liat Air” across its public and commercial platforms.
“This marks a major milestone in our transformation journey and reaffirms our renewed commitment to regional connectivity and operational excellence,” the company said.
Chief Executive Officer Hafsah Abdulsalam said the name change balances heritage with clarity.
“The name LIAT carries deep historical and emotional significance across the Caribbean. However, as we grow and expand into new territories, we recognise the importance of making our purpose unmistakably clear,” she said. “The name Liat Air does exactly that—it honours and reinforces our legacy while positioning us confidently in the global aviation space.”
The rebranding is being rolled out in phases and will be fully implemented by September 2025. In the interim, passengers may still encounter the previous LIAT20 logo on aircraft and other materials.
The airline said the new brand reflects a wider modernization plan, which includes route network expansion and improvements in the passenger experience. It currently operates a fleet of ERJ145 and ATR42-600 aircraft.
LIAT (2020) Limited was established as a joint venture between the government of Antigua and Barbuda and Nigerian airline Air Peace following the collapse of LIAT (1974) Limited, which ceased operations in January 2024. Antigua and Barbuda holds a 30% stake in the new entity, while Air Peace owns 70% and contributed an initial US$65 million in funding.
Liat Air emphasized its continued mission to serve the Caribbean by reconnecting families, supporting regional economies, and promoting tourism throughout the islands.
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