More than 100,000 people from more than 28 countries watched the return of Reggae Sunsplash live and post-live online over the weekend, according to organisers.
After a 14-year hiatus, the brand was re-introduced virtually amid the coronavirus pandemic.
Organisers are pleased with the response to the show which – despite a slow start on Friday due to technical problems with the stream – boasted two nights of strong performances which were well-received by reggae and dancehall lovers.
“We are very happy to see the way in which Reggae Sunsplash turned out. The first night started a bit slow with a little internal technical glitch with the streaming, but we quickly got through that and got good engagement with fans of the brand all over the world,” Tyrone Wilson, Executive Producer of Reggae Sunsplash, said in an interview with Loop TV.
Night 1 saw performances by four artistes – Tanya Stephens, Ras-I, Richie Spice and Capleton – and featured a video tribute to ‘crown prince of reggae’, Dennis Brown.
Following the strong opening night, Jesse Royal, Romain Virgo, Agent Sasco, Masicka and Dexta Daps closed out the show on Night 2.
Wilson indicated that the power of reggae and brand Jamaica was on show with more than four continents represented among viewers. The United States represented the biggest audience, 19.4 per cent, followed by Jamaica with 13.5 per cent.
Once the premier reggae festival in the world, Reggae Sunsplash has featured the likes of Bob Marley, Alton Ellis, Dennis Brown, Gregory Isaacs, Freddie McGregor, Bunny Wailer, Terror Fabulous, Tiger, Lady Patra, Beres Hammond, Buju Banton, Papa San, Beenie Man, Bounty Killer and other iconic names of reggae and dancehall.