Music and cultural pride converge in Tobago this Easter, as the island gears up to host the Tobago Rhythm and Soul Festival, featuring an international cast of cross-generational performers.
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Amid political tension leading up to Trinidad and Tobago’s elections, the festival signals a renewed push to promote Tobago as a premier destination for music, entertainment, and rest.
A newly unveiled airport and plans for further development have added fuel to the Tobago Festivals Commission’s efforts to position the island on the world stage. “Our goal remains enshrined in placing Tobago at the forefront when it comes to destination tourism,” said Kern Cowan, CEO of the Tobago Festivals Commission. “We must show the world all that we are capable of delivering and with every year that we’re able to market Tobago… we’re able to chart a concrete course forward to economic sustainability for the island and our people.”
This year’s festival features an impressive lineup of global and regional stars, including members of the Marley dynasty—one of the Caribbean’s most recognized music brands—alongside Brian McKnight, Jon Secada, Wayne Wonder, Gramps Morgan, Singing Melody, Kes The Band, Mical Teja, and Coutain.
Organizers say the inclusion of Nigerian gospel star Sinach—who brings more than three decades of experience as a singer, songwriter, and senior worship leader—adds an important spiritual element to the event. “We felt it was absolutely necessary to incorporate spirituality in this festival with all things considered,” Cowan said. “Sinach is globally recognized and her presence in Tobago will undoubtedly reflect well for brand Tobago.”
The Easter weekend festival is expected to draw an influx of visitors, and officials have been working to address concerns around airlift and accommodation. “We are in constant communication with those in positions to make this festival a truly enjoyable experience for all, and it is our hope that we are all on the same page – that being, amplifying brand Tobago, which would essentially be beneficial to everyone involved,” said Cowan.
Cowan emphasized that the event is more than just entertainment. “We’ve strategically created a festival that places love and light into focus, encouraging not just the outside world to be drawn into that, but also our people here at home.”
As excitement builds, Tobago is setting the stage for a weekend that showcases the island’s vibrant culture and its growing appeal as a peaceful, dynamic destination—where rhythm and soul meet paradise.
