Reggae gets set to shine at IRAWMA


Reggae princess Etana, reggae prince Tarrus Riley, bad boys Inner Circle, and gospel great Carlene Davis are among the leading 2014/15 nominees for the glittering 34th annual International Reggae and World Music Awards (IRAWMA). They will each give outstanding performances at reggae and world music’s biggest awards night. The event will also be guided by special host and emcees, Third World, as well as appearances from past recipients of the IRAWMA Hall of Fame/Lifetime Award.

The Martin’s International produced IRAWMA takes place on Sunday, October 4, 2015 at the newly remodeled, prestigious, Bailey Hall at Broward College in Davie. The red carpet arrival begins at 5 p.m. and the awards showcase start at 7 p.m.

On the list of superb performers is the group No-Maddz, who signed an endorsement deal with Puma in 2011. The record-breaking Puma FAAS campaign with Usain Bolt became the highest sales for a second quarter in the company’s history. The series of advertisements aired on MTV, VH1, TBS, CW in the United States of America and other channels worldwide. The popular ads also played in every Footlocker and Puma store across the world.

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The Africa Showcase segment will also feature: Fally Ipupa, Shatta Wale, Dahmu Manero and the Kamutshima Dance Troupe. South Florida nominees include Comedian Rohan Gunter, Code Red Band, Ploomie Lewis, Sharon Wiles, LeJah and others representing the Sunshine State.

Special honor awards will also be presented to Latin Mambo legend Tito Puente, Jr., A.J. Brown, Ploomie Lewis, John T of WAVS 1170AM, Musician Ossie Elliott, and DJ Desmond Patterson of Rainbow Records.

The annual IRAWMA is dedicated to “Health Awareness,” and part of the proceeds benefit the Princess Margaret Hospital in St. Thomas, Jamaica and also to entertainers in need.