The Curaçao North Sea Jazz Festival (CNSJF), the Caribbean’s largest music event, once again lived up to its reputation with a spectacular 2025 edition that drew global attention.
The event took place from Aug. 28 to Aug. 30, 2025, in the island’s capital city of Willemstad. Headlining acts included NE-YO, Ricky Martin, Sheila E. and the E-Train, Koffee, Snoop Dogg, and Tems.
The Curaçao Tourist Board (CTB), working alongside Fundashon Bon Intenshon and MOJO, promoted the festival across key markets, securing international media coverage and hosting 29 foreign journalists and influencers. Their reporting generated high-profile exposure in outlets such as Forbes and PEOPLE Magazine, amplifying Curaçao’s profile as both a cultural hotspot and travel destination.
Forbes featured a first-hand account of the festival, citing five reasons why CNSJF is a must-visit event, from the island’s natural beauty and unique language to its eclectic artist lineup and culinary diversity. Meanwhile, PEOPLE Magazine, reaching over 10 million readers, described the festival as a “world-class festival experience,” highlighting destination features, activations, and headlining performances. Both pieces were illustrated with vivid images capturing Curaçao’s music and atmosphere.
The invited press and influencers represented countries including the United States, Colombia, Suriname, Venezuela, Brazil, Chile, the Netherlands, Aruba, Jamaica, and Germany. Among the outlets were CNN en Español, O Globo, Radio Caracol, Venevision, TVN Chile, Refinery 29 Somos, Hollywood Reporter, MusikWoche, and Jamaica’s Edge 105FM.
Beyond traditional coverage, artists themselves helped amplify the festival’s reach, sharing electrifying performance videos across social media platforms.
CTB praised Fundashon Bon Intenshon for delivering another high-caliber edition of the festival and said it is already anticipating the announcement of the artist lineup for CNSJF 2026.
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