Trinidad and Tobago track star Jehue Gordon has launched a new personal line of fragrance called “Ambition”.
The 400m hurdler, admits that the idea of launching a cologne was not an idea he readily clung to.
The fragrance is manufactured by Germany company Symrise and was unveiled at the residence of cricketer Brian Lara on Chancellor Hill.
The launch was attended by Brian Lewis, president of the T&T Olympic Committee, Ephraim Serrette, president of the National Association of Athletics Administrations (NAAA) Olympic gold medalists Hasely Crawford and Keshorn Walcott, and West Indies cricketers Dwayne Bravo and Kieron Pollard.
Having recently completed his degree in Sports Management, specialising in human resources and marketing and graduating with First Class honours at the University of the West Indies, St Augustine Campus, Gordon said he gained a plethora of knowledge that motivated him further to put this business idea into motion.