Hero CPL Global TV Viewership grows by 44% to 134m in 2016
The Hero Caribbean Premier League (CPL) are delighted to announce that the 2016 season was the tournament’s biggest yet, with over 134 million viewers tuning in globally to the biggest party in sport, representing a 44 percent increase from 2015.
Cumulative audience figures have risen steadily year on year since the tournament’s inception from 36 million viewers (in 2013), to 66 million (2014), 93 million (2015) and now to 134 million (2016).
Television figures from Sony SIX broadcast figures in India alone almost doubled from 44 million to 82 million, while there was also a significant rise in the United Kingdom arising from the partnership with broadcasters Dave / UK TV with audience figures growing from 548,000 (in 2015) to 2.5 million. The partnership with One World Sports in the USA, meanwhile, saw audience figures increase from 694,000 (2015) to 743,000.
This year the Hero CPL also broke new ground by becoming the first professional cricket league to stage matches in mainland USA and matches were viewed across more lands than ever before, with One World Sports (USA), Sony SIX (India), Dave / UKTV (UK), Sky (New Zealand), Fox Sports (Australia), EcoNet / KweseTV (sub-Saharan Africa) and OSN (Middle East) all showcasing the CPL.
With significant viewership increases across each of the key markets, a delighted Damien O’Donohoe, CEO of the Hero CPL reflected: “Today is a proud day and further evidence of the rising international stature of the Hero CPL not just in the Americas, but across the UK, India, Middle East and beyond.
“The release of these global viewership figures is a tremendous boost, not just for the game of cricket in the Caribbean, but for each of the local tourism boards and our loyal sponsors who invest so much in the development and marketing of the game.
“The profile of West Indies cricket has never been higher and 2016 was a memorable year with the Men’s senior and Under-19 sides, as well as the Women’s team, enjoying international success in the first half of the year.