New research has revealed the most Instagrammable houseplant, is the Aloe vera plant. The research conducted by Hollywood Hills real estate experts RubyHome established the most common houseplants and succulents on Instagram and analyzed the number of hashtags for both the scientific name of each houseplant and the more commonly used names.
The analysis revealed that the Aloe vera plant (scientifically known as the Aloe barbadensis miller) had the highest number of hashtags on Instagram, making it the most Instagrammable. The plant has 5,155,019 combined hashtags on the platform to date. The plant has been a household favorite for centuries due to its medicinal and cosmetic purposes. The Aloe vera plant secures its top spot by totaling over five million posts on Instagram from the use of the following hashtags: ‘#aloebarbadensismiller, ‘#aloevera’, ‘#aloeveraplant’, and ‘#aloeverasucculent’.
Agave Americana, otherwise known as Agave, places second with 1,835,178 posts on the platform. Agave plants have a multitude of uses, but their main benefit is that their sap and juices can be used to treat many gut-related issues. It is also rich in nutrients which is why many see it as a more natural alternative to honey and sugar.
The third most Instagrammable plant is the Haworthia plant. Scientifically known as Haworthiopsis attenuata, the plant has a total number of 824,048 posts on Instagram. The plant’s popularity is due to its ease of care, as it can tolerate many different lighting conditions and can last long periods in dark spaces.
The fourth most Instagrammable houseplant is Sedum which is also known as Stonecrop. The plant is extremely popular among beginners as its appearance is exceptionally versatile; not only is this a great selling point for the plant, but it can also endure harsh conditions and survive prolonged periods without water. The plant has 704,823 posts in total on Instagram.
In fifth place is Mammillaria, also known as Pincushion Cactus, with a total of 529,729 posts. With only 175,000 fewer posts than a Stonecrop plant, the pincushion cactus is popular among cactus lovers because of its small size and ease of care.
A spokesperson from RubyHome commented on the findings: “Houseplants are an incredible way to incorporate life and colour into any living space, which is why they are an essential part of creating a calm and Zen atmosphere in any home.
It is fascinating to see such large numbers of hashtags for so many houseplants, showing how many social media users love watching their homes spring to life with their easy-to-maintain plants. It also proves just how popular the social media platform is for sharing insights into their interior design choices.”
The ten most Instagrammable houseplants
| Ranking | Scientific Name | Nickname | Total Number of Posts on Instagram |
| 1 | Aloe barbadensis Miller | Aloe Vera | 5,155,019 |
| 2 | Agave Americana | Agave | 1,835,178 |
| 3 | Haworthiopsis attenuata | Haworthia | 824,048 |
| 4 | Sedum | Stonecrop | 704,823 |
| 5 | Mammillaria | Pincushion Cactus | 529,729 |
| 6 | Dracaena trifasciata | Snake Plant | 513,093 |
| 7 | Hoya Plant | Wax Plant | 303,440 |
| 8 | Curio rowleyanus | String of Pearls | 233,711 |
| 9 | Crassula ovata | Jade Plant | 233,151 |
| 10 | Schlumbergera Bridgessii
|
Christmas Cactus | 189,128 |
