In an effort to further strengthen ties with one of its key global markets, the Grenada Tourism Authority (GTA) recently completed a comprehensive sales and outreach mission to the United Kingdom. Under the leadership of CEO Stacey Liburd, the delegation focused on high-level trade activations and diaspora community engagement to drive long-term visitor demand and market performance.
The mission opened with a two-day diaspora outreach programme led by Melinda Telesford, marketing executive at the GTA. The sessions combined both face-to-face and online platforms, moving beyond routine updates to focus on how the UK-based diaspora can serve as a strategic engine for tourism growth. Discussions explored how the community can leverage its networks and expertise to drive advocacy and increase visitation to the Spice Isle.
A defining moment of the mission was the GTA’s participation in the exclusive Virtuoso On Tour UK & Ireland event. By engaging directly with a cohort of 30 travel advisors, the delegation reinforced Grenada’s competitive edge within the premium travel sector, a key driver of sustainable tourism for the islands.
“The UK continues to be a strategically important market for Grenada, and this mission provided a valuable opportunity to strengthen and deepen our relationships across key segments,” said CEO Stacey Liburd. “Engagement with our diaspora community and trade partners reaffirmed strong and growing interest in Grenada’s distinctive tourism offering. We leave the UK encouraged by the level of enthusiasm and confident in the momentum generated as we look ahead to the upcoming seasons.”
Beyond community outreach, CEO Liburd spearheaded a series of media and trade engagements designed to align in-market partners with the GTA’s 2026 strategic roadmap. These efforts were aimed at converting existing destination interest into sustained visitor demand, ensuring that Grenada’s market performance remains on a high-growth trajectory.
“The conversations we had with our UK diaspora community were both encouraging and eye-opening,” said marketing executive Melinda Telesford. “There is a wealth of networks and expertise within the community that we can tap into, and the willingness to contribute to Grenada’s growth was evident. This outreach was just the beginning of what we believe will be a powerful and ongoing partnership.”
This mission reflects the GTA’s multi-dimensional approach to market development, weaving together trade relations, market positioning, and community advocacy. The Grenada Tourism Authority continues to leverage these targeted activations to diversify and expand Grenada’s global destination profile.
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